JAS has won the broadcasting rights for the English Premier League and FA Cup for the 2025-2028 seasons, beating out other competitors, including TrueVisions, who had submitted a competitive bid but was ultimately outbid. Despite this, TrueVisions reassured its subscribers that they can continue to enjoy the Premier League through all its channels for the 2024/2025 season, ending in May 2025.

Ong-Arj Prapakamol, head of TrueVisions and Media at True Corporation, affirmed that the company had a strong commitment to acquiring English Premier League content but respects the outcome of the bid process. He emphasized that TrueVisions would still offer access to major global sports leagues, including Spain's La Liga, Germany's Bundesliga, the Saudi League, the UEFA Champions League, and local leagues like Thai League 1 and 2.

Prapakamol stated that losing the rights would not significantly impact True Corporation's business operations or customer satisfaction, as the company remains dedicated to investing in diverse global and domestic content. TrueVisions plans to enhance its digital and platform services to enrich customer viewing experiences.